GRaphic Design & illustration
This is an illustration for Comet Strategic Plan 2021. This is a collaborative project with Hight Art and Design
The idea behind this project was to capture the essence of New Zealand's nature and to create a parallel with the company's strategic plan. So we decided to use native birds to represent the different organisations inside the company, the birds were in purpose drawn bigger in order to represent the importance and highlighted the identity of the different area of the company. The trunk of the tree representing the main pilar, (Poe), the leaves and flowers, picturing the mission, vision and values. The branches showing the goals, approaches and core functions.
